Fire Risk Understood. Action Made Clear.
+44 20 3432 2638M +44 736 736 1415info@firematrix.co.uk
Fire Matrix, Fire Safety & ComplianceTHE FIRE SAFETY DIVISION OF SOFTMATE LIMITED
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Website information

Cookie Policy

Last updated: 11 August 2026

How this website uses storage technologies

Cookies are small text files stored by a browser. Similar technologies include pixels, tags and browser local storage. Fire Matrix uses necessary local storage to remember your privacy choice. Optional Google and Meta technologies are used only after the relevant consent is given.

Rejecting optional technologies does not prevent you from viewing the website or submitting an enquiry.

Technologies that may be used

Necessary

Fire Matrix

Names
firematrix_cookie_consent_v1 (local storage)
Purpose
Remembers whether analytics and advertising technologies are allowed or rejected.
Duration
Up to 180 days
Functional

Google Maps, when opened

Names
May include Google Maps cookies or similar storage
Purpose
Displays the interactive office location map after a visitor chooses to load it.
Duration
According to Google's current terms and the visitor's Google settings
Analytics

Google, where enabled

Names
May include _ga and related Google Analytics cookies
Purpose
Measures visits, page use and website performance so the site can be improved.
Duration
According to the configured Google property and current Google terms
Advertising

Google Ads

Names
May include _gcl_* cookies and _gcl_ls local storage
Purpose
Stores ad click information, measures conversions and attributes enquiries to advertising campaigns.
Duration
According to the Google Ads configuration and current Google terms
Advertising

Meta

Names
May include _fbp and _fbc
Purpose
Measures advertising performance, records permitted conversion events and supports relevant advertising audiences.
Duration
Typically up to 90 days, subject to Meta's current policy

Google Ads and Google Analytics

Google advertising technology may store ad click information and measure whether a visit results in an enquiry. Analytics technology may measure visits and how pages are used. Google's tags are configured to respect the choices recorded through the consent panel. Read Google's advertising and measurement cookie information and use Google Ads Settingsto manage advertising preferences associated with Google.

Google Maps

The Contact page offers an interactive Google Map for the Fire Matrix office. The map does not connect to Google until you select “Show Google Map”. Once opened, Google may receive technical data such as your IP address and browser information and may use cookies or similar storage according to your Google settings and Google's current terms. You can use the address without opening the map.

Meta Pixel

The Meta Pixel may be used after Advertising consent to record page visits and permitted events such as a successfully submitted enquiry. This supports campaign measurement and advertising audiences. Meta's cookies may recognise a browser whether or not the visitor is logged into Facebook or Instagram. Read Meta's Cookies Policy for current details and controls.

Changing or withdrawing consent

Use the button above at any time to change Analytics and Advertising choices. A new choice replaces the earlier one. You can also delete existing cookies and local storage through your browser settings. Provider level advertising preferences can be managed using the Google and Meta controls linked above.

Updates and questions

Cookie names, functions and lifespans can change when providers update their services. We review this page when the website's tracking setup changes. Questions can be sent to info@firematrix.co.uk.